FROM BAR & SHIELD TO BOLD BLOCK: HARLEY'S LOGO EVOLUTION TRANSFORMING

Harley-Davidson’s iconic logo has changed over the decades, reflecting the company’s evolution. From its humble beginnings as a simple bar and shield symbol, it has become a bold block that represents the American dream. Original iterations of the logo displayed a stylized bar and shield motif, often flanked by the company’s name. As Harley-